5 Mistakes To Avoid When Hiring A Video Team In New York
In a fast-moving digital world, video has become one of the most powerful tools for communication, marketing, and branding. According to a 2023 HubSpot report, 91% of businesses use video as a marketing tool, and 87% say it has helped them increase sales. Whether launching a new product or building brand awareness, hiring the right video team can make or break the outcome. Yet, too often, businesses fall into avoidable traps during the selection process. This article explores five common mistakes companies make in the City in New York State (NYC) when hiring a video team and how to steer clear of them. 1. Choosing Based on Price Alone: One of the most frequent missteps in hiring is choosing the lowest bid. While it’s natural to consider budget, selecting a team solely based on price often leads to compromises in quality. Production companies that charge significantly less may lack the necessary equipment, skills, or professional editing services. It’s important to strike a balance ...